Western Digital is augmenting its award-winning G-Technology® G-DRIVE® and G-SPEED® lineups of storage solutions with new Thunderbolt 3 SSD offerings. With the continued growth of 4K and now even 8K RAW video, professional content creators are having to deal with ever-larger file sizes.
The latest cameras are able to capture RAW data at rates of over 400MB/s, resulting in incredibly high-resolution footage and increasingly immersive viewing experiences. The main drawback is the massive file sizes required to store and/or transfer these files. Production crews can be on site shooting for up to 2-3 months, recording up to 3-4TB a day of video files. WD’s latest offerings help make sure that storage is not the bottleneck in the production equation.
According to Scott Vouri, Western Digital’s Vice President of Strategy and Business Development, “Saving time means getting more done, which means booking more jobs over the course of a year. Creative professionals need to know that their drives will keep up with the growing demands of their workflows. To capitalize on these opportunities, the right tools are crucial. When working in the field, production teams need a fast solution that can handle demanding workflows of 4K and 8K content with the ability to quickly collect that valuable footage and be able to edit on the spot. With the power of Thunderbolt 3, and transfer rates of up to 2800MB/s, the new G-Technology Pro SSDs offer an ultra-fast, super-reliable solution for any creative project team.”